LEGO® Insiders: Shop & Rewards

Track your points, shop new sets and enjoy exclusive member savings in one place! The LEGO® Insiders loyalty app is your all-in-one membership hub for shopping, rewards, and collecting your favourite LEGO® sets. Discover and shop thousands of LEGO® sets, earn points on every purchase, and turn every order into ongoing value with rewards, savings, and member-only benefits. Whether you’re ready to shop new LEGO® sets, track your growing collection, or redeem points for exclusive rewards and savings, the LEGO® Insiders loyalty app connects everything in a single seamless experience. New to LEGO® Insiders? The LEGO® Insiders loyalty app transforms the way you shop. Members earn points on every purchase across the app, LEGO.com, LEGO® Stores, and selected retail partners—so every LEGO® purchase contributes to more rewards over time. Your points can be redeemed for instant discounts at checkout, exclusive member-only products, collectibles, digital rewards, and sweepstakes entries. Enjoy even more value before you buy with early access to selected new LEGO® sets, member-only promotions, and personalised recommendations tailored to your interests and building style. Shop LEGO® sets, earn points, and unlock more value Explore, discover, and shop LEGO® sets with a seamless experience designed to make collecting easier and more rewarding. • Browse and shop thousands of LEGO® sets across themes and collections • Earn points on every purchase across app, online, and in-store • Access personalised recommendations to help you find your next build • Save favourites, track interest, and build your wishlist for future rewards • Enjoy a connected shopping experience across all LEGO® channels Every purchase strengthens your rewards balance and unlocks more opportunities. Scan builds and grow your digital collection The LEGO® Insiders loyalty app includes a built-in scanner that extends value beyond checkout. • Scan QR codes inside eligible LEGO® sets to earn additional points • Track and organise your LEGO® builds in a digital collection • Add purchased sets from anywhere to your account Redeem rewards, savings, and exclusive member benefits Your points unlock a wide range of meaningful rewards and shopping advantages. • Redeem points for instant savings on LEGO® sets • Access exclusive member-only items and limited-edition rewards • Unlock digital downloads, content, and special gifts • Enter sweepstakes for unique LEGO® experiences and prizes Enjoy ongoing member value and exclusive access LEGO® Insiders members receive continuous benefits designed to enhance every shopping moment. • Early access to selected new LEGO® sets before general release • Member-only rewards, drops, and exclusive shopping opportunities • Seasonal promotions and bonus point events to accelerate earnings • Personalised offers based on your collection and purchase history • A unified experience across app, LEGO.com, and LEGO® Stores Built for LEGO® fans 18+ The LEGO® Insiders loyalty app is designed for adult fans who want more value from every purchase, deeper engagement with their collection, and ongoing rewards from a connected LEGO® experience. Important information • Free for LEGO® Insiders members aged 18+ (account required) • Points, rewards, savings, and gifts may vary by country • Internet connection required • Learn more at www.lego.com/insiders Trademark notice LEGO®, the LEGO® logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO® Group. ©2026 The LEGO® Group.